With many apps getting buried in search results on app stores, today’s marketers are battling for attention elsewhere. Some with more success than others. When choosing what apps to download, we take recommendations from people we trust. This is where influencer marketing comes in! Most marketers struggle to attract engagement on corporate social channels, so […]
Today, we’ve got an update we’re sure many of you will appreciate. Thanks to popular demand, you can now promote any URL through the Tapdaq dashboard, not just apps! What Are URL Promotions? Many of you have reached out saying you’d like to promote URLs of your choice, such as a business website or App […]
I’ve spoke to many developers about how they measure success and what seems to matter most is creating something fun. Yet sometimes when evaluating the fun-factor, developers will separate the ad experience from the gaming experience. However, to players, they are one of the same. This means you must approach ads within your games in […]
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Creating an app marketing video can be fun, but it can also bring up a lot of questions. One of the most common questions we get from people who have already created a video, is: What is my video missing? So in order to help you include as many of the key ingredients of an […]
Think of your favourite TV ad, ever. That advert had an affect on you. It might have made you laugh, cry or even feel hungry. Nevertheless, it made you feel something, and this should be the same for mobile ads. The idea of tapping into personal and emotional aspects of mobile experiences might be new […]
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